SalesStar

For B2B Companies With Complex Sales

Your Sales Team Has Talent.
They Just Don't Have a System.

We help manufacturing and B2B companies build repeatable sales processes that their team actually follows. Companies that implement a defined process see 15–18% sales growth - from the same team.

Book Your Free 15-Min Call No pitch. No commitment. Just clarity.

Trusted by manufacturers and B2B leaders across Australia & New Zealand

Bulbeck Group HotSpring Medi

Watch: Why most sales teams underperform

Paul O'Donohue, Founder - 90 seconds

A message from our founder

Paul O'Donohue has spent 20 years helping B2B companies build sales systems that actually work.

"Most sales teams don't have a talent problem - they have a system problem. Activity without strategy just creates noise. A real sales system defines the right conversations, not just more conversations."

600+ businesses coached • $1B+ in client revenue • 3x ROI guarantee

Book Your Free Call No pitch. Just clarity.

Does this sound familiar?

If your sales feel unpredictable, you don't have a sales problem. You have a system problem.

Unpredictable Revenue

Revenue swings between feast and famine. In a valley, capacity sits idle and margins shrink. In a peak, you can't deliver and customer relationships suffer. You need consistent, planned growth.

Your Team Can't Sell Like You

Your sales team knows the product but leads with features, quotes too fast, and closes under 25%. Explaining and selling are completely different skills - and every lost quote wastes engineering time too.

You're Still Closing Every Major Deal

You're the CEO - managing operations, cashflow, payroll - and somehow still closing every major deal. The bigger your team gets, the less visibility you have.

90% of businesses don't have a defined sales process. Those that do see 15–18% revenue growth.

Find Out What's Holding Your Team Back

Free 15-minute call. No pitch. No commitment.

The SalesStar Approach

Three levers that transform your sales team

Not generic training. A sales system built for your business - the same rigour you bring to your operations, applied to your sales process.

"Transform your sales team from a cost center to your most profitable asset."

01

A Defined Sales Process

If every rep sells differently, you don't have a sales team - you have a collection of individuals. We build a milestone-based process that creates consistency across your entire team and reduces onboarding time dramatically.

02

Consultative Selling Skills

Your team needs to translate technical capability into business outcomes buyers care about. We shift your sales professionals from leading with product features to running consultative conversations that uncover real problems - turning them into trusted advisors, not just order takers.

03

Accountability That Sticks

Training alone doesn't work - everyone goes back to their old ways. We provide ongoing coaching and a leadership rhythm so your team actually changes behaviour. Permanently. That's why we guarantee 3x ROI.

See How This Works For Your Business

No pitch. No commitment. Just clarity.

Proven Results

This isn't theory. It's what delivered these results.

600+
Businesses Coached
$1B+
In Client Revenue
37%
Avg Annual Growth
3x
ROI Guarantee
20-30% growth YoY

Hot Spring Spas

Manufacturing - New Zealand

"We've managed to increase our gross profit percentage and increase our sales price. I couldn't recommend SalesStar highly enough."

Transformation

NC Equipment

Equipment - New Zealand

"My personal closing ratio nearly doubled over the last six months. I've gone from dreading cold calls to really loving them, attacking sales with a whole new level of confidence."

Transformation

Prime Fluid Management

Fluid Management - New Zealand

"We learned the science behind the numbers instead of just floating off a whim. There's been a mind shift change throughout the whole team."

STAR Recruiter

AirDocs Global

Technology - Australia

"We received 631 applications. The OMG assessment tool helped us whittle that down to 20 for further screening. Without SalesStar we wouldn't have been able to do that."

Growth

Arborgreen

Australia / New Zealand

"I've seen the sales team pull across deals that I've been working on for years. Our customer service rep closed a $98,000 deal herself."

Recruiting

Beauty Industry Group

Australia / New Zealand

"By leveraging this tool, we were able to hire the right people and get them in the right seats on the bus. I can only imagine the cost of a bad hire."

Free Resource

The One-Page Sales Plan

The blueprint that connects your sales strategy to daily activity. Used by 600+ businesses to create clarity and accountability.

SalesStar One-Page Sales Plan Preview

Free download. No credit card required.

Is this right for your business?

This is for you if...

  • B2B company, $5M–$100M revenue
  • Sales team of 3+ people
  • Revenue is unpredictable or plateaued
  • Complex products or services
  • You're still closing most major deals

This is probably not for you if...

  • You're a solopreneur or early-stage startup
  • You sell low-ticket commodity products
  • You're looking for a one-off training event
Yes, This Is For Me - Book My Call

No pitch. No commitment. Just clarity.

Your Next Step

Book a Free 15-Minute
Blueprint to Scale Call

A focused conversation with a senior sales coach about your business. No pitch. No pressure. Just clarity.

1

Root Cause

Identify what's really holding your sales growth back - with data, not guesswork

2

Custom Plan

A strategy built for your exact situation, market, and team

3

Quick Win

One thing you can implement this week to start seeing results

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"At the end of the 15 minutes, you won't be asked to buy anything. It's not a sales call." - This is how we start every relationship.

Common questions

We've tried training before - it didn't stick
That's because training without a system is just an event. Hope is not a strategy. You need data-driven decisions. We build an embedded sales system with ongoing coaching and accountability - not a one-off workshop. That's why we guarantee 3x ROI - we keep coaching until you get it.
What ROI can we expect?
We guarantee 3x ROI - or we keep coaching until you get it. Our average client sees 37% annual sales growth. Companies that implement a defined sales process see 15–18% revenue growth from process alone.
How is this different from generic sales systems?
We don't drop generic content into your business. We build a sales system customised to how your company actually sells - your market, your buyers, your team's strengths.
What if my team resists coaching?
The process is built with your team, not imposed on them. We take individual expertise and turn it into team capability. New hires onboard dramatically faster.
Is there a commitment?
The 15-minute Blueprint to Scale call is completely free with no obligation. Our workshops are standalone deliverables - you get value whether or not you continue.

Don't let another quarter pass with unpredictable results.

Join 600+ businesses who've built sales teams that deliver consistent, planned growth.

"Without a proven system, you're not running a business. You're running an expensive experiment."

PO

Paul O'Donohue

Founder & CEO, SalesStar